Description
WILLIAM C. GLASS
7604 4th Avenue Drive NW · Bradenton, Florida 34209 · (941) 773-7890 · wcglass2002@yahoo.com
DIRECTOR OF MARKETING
Talented, accomplished Marketing and Sales Executive with a proven record of success in planning and leading comprehensive marketing strategies in support of business goals and objectives. Expertise in directing the creation of marketing tools and steering the execution of marketing programs. Demonstrated success driving growth in targeted markets through implementation of key projects. Adept at working and communicating with management, vendors, and internal departments to coordinate overall marketing efforts.
·Strategic Market Planning·Market Research & Analysis
·Marketing Collateral Development·Web Development & Management
·Direct Marketing·Team Building & Management
·New Market Penetration Programs·Budget and Sales Management
PROFESSIONAL EXPERIENCE
DIRECTOR OF MARKETING, October 1997 – Present
NATIONAL BOAT OWNERS ASSOCIATION (NBOA) – Sarasota, Florida
wEstablish and oversee marketing budget, schedule, staff numerous consumer & trade shows.
wDirect design placement of print media advertising, initiate design of collateral material,
wDesign and coordinate internet marketing plan resulting in a site with national recognition and substantial traffic.
wDeveloped and managed marketing and sales activities for several firms leading them to substantial growth.
wEstablish Public relations campaign for trade and consumer publications
wCoordinated and designed large website containing corporate, boating information and e-commerce section
wDevelop relationships with various trade organizations and public boating groups. Designed and developed multi level website resulting in substantial public exposure
wIntroduced several new products and services into National markets for firms resulting in a substantial new business growth.
wDesign catalog of products and membership information.
MANUFACTUREERS REPRESANTIVE, January 1991 – October 1997
WILLIAM C. GLASS AND ASSOCIATES, INC. – Bradenton, Florida
wDeveloped business for several equipment manufacturers with OEM and distributors.
wProvided management personnel with relevant marketing information used in strategic planning for product and market analysis.
wInitiated special purchase programs, co-ordinate orders with purchasing personnel engineering and sales force.
wWorked with production and engineering personnel to develop existing or special products to customers needs.
wConduct dealer and sales force seminars to foster product knowledge
MARKETING AND SALES MANAGER, June 1983 – 1991
JAY STUART HAFT COMPANY, INC. – Bradenton, Florida
wDeveloped and managed a nationwide independent sales force; which established a team environment to carry out a full range of marketing functions.
wDeveloped and implemented marketing plans, including advertising, and trade shows.
wAnalyzed market to determine customer needs, volume potential, and pricing strategies.
wEstablished distribution channels for product selection, pricing, and programs.
wContributed in major account and potential accounts sales calls.
wDeveloped and coordinated information with technical staff to design creative print, products, and online marketing collateral to meet current and future demands.
wResponsible for budget preparation, and sales forecasting.
wDirected production and distribution of annual catalog.
EDUCATION & CREDENTIALS
Bachelor of Arts, 1967 · Canaan College – New Hampshire, USA
United States Coast Guard, 1967-1975
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